The birth date of the second President of India, Sarvepalli Radhakrishnan, 5 September 1888, has been celebrated as Teacher’s Day since 1962. On this day, teachers and students report to school as usual but the usual activities and classes are replaced by activities of celebration, thanks and remembrance. To celebrate World Teachers’ Day, the TBMVKS mounts a campaign each year to help give the world better understanding of teachers and the role they play in the development of students and society. They partner with the private sector such as media organizations to achieve this purpose. The campaign focus on different themes for every year. For instance, “Empowering Teachers” is the theme for 2017. This was the year World Teachers’ Day Recommendation concerning the Status of Higher-Education Teaching Personnel, bringing the sometimes-neglected area of teaching personnel at Higher Education institutions into the conversationaboutthestatusofteachers.